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Workshop Overview

This module reviews the theoretical aspects of Marketing aligned with Strategy

Objectives / Expected Outcomes

The module helps the participant review the past, present and future position of the organization.

The participants create a value proposition bridging the gap between customer expectations and organization performance.

 The role played by the participants in the action plan can be self –analysed.

Topics Covered

  • Marketing Basics

  • SWOT Analysis and Applications

  • External Environment Analysis

  • Growth Development Strategies

  • Product Portfolio Assessment

  • Study of Customer Involvement and Risk

  • Competitor Analysis

  • Stakeholder Analysis related to marketing

  • Channel Analysis in new digital age

  • Terminology-Pricing

  • Promotion Elements

Additional Topics on Request

  • Time Management

  • Presentation Skills- PowerPoint & Oral

  • Mind Mapping techniques

  • Qualitative Market research

  •  Positioning studies

  •  Improve your conference engagements

Target AudienceMiddle Management

Duration14-18 hours (Over 2-3 days)

MethodologyInteractive lectures, discussions, case studies along with individual and group work.


MaterialsResource Material will be provided before and after class as appropriate.

Other Relevant Information :

The course needs complete involvement hence the participant needs to be free from work and away from mobiles to justify the learning outcomes.



Dr. Shambavi Rajagopal PhD, MBA, MSc.

Having 30 years of Industry experience in The UAE, 13 years as University faculty in multicultural environment helps bridge the gap between academics & industrial practice.

Founding a community net work in Save Scrap & Sew and Partner in Sew A Gift adds on to the entrepreneurial management skills required.+971504815499

Cost : To be discussed on case basis